Stay impartial and independent.

We do our best to avoid conflicts of interest, both real and perceived. We do not publish opinion columns or endorse political candidates.

Provide facts with proper context.

We verify the information in our articles, taking the time to understand what’s happening — and why — so we can share that with you.

Avoid boosterism.

Bentonville is a great place to live, but like any community, it has its challenges. In our work, we both celebrate Bentonville and discuss issues facing the community.

Correct mistakes promptly.

Everyone makes mistakes. When we do, we correct them as quickly as possible.

Clearly label all advertising.

You deserve to know if something was paid for, which is why we prominently label all advertising and sponsorships.

Show up in unexpected places.

We are committed to being present and engaged in all corners of our community. You never know where you’ll run into us next.